Why We're Starting to Share Our Story
When Seven Deers Farm was seeded in Maryville, Tennessee, we knew from the beginning that we were cultivating more than just peppers—we were nurturing a story deeply rooted in authenticity, craftsmanship, and community. Hot sauce at Seven Deers Farm isn't simply a condiment; it's a testament to our respect for the land, dedication to superior quality, and the meaningful connections we foster along the way.
Our founder Dustin didn’t set out to become a hot sauce artisan. Growing up, his interactions with peppers were limited to fetching them for his grandfather during family meals—a simple request that quietly sowed seeds of curiosity. It wasn't until he embraced farming seriously around age 28 that his interest flourished into a profound passion. Cultivating hundreds of pepper plants sparked a culinary journey, leading Dustin to discover the art and science of fermentation. What began as a personal challenge to preserve his abundant harvest soon transformed into a collection of small-batch hot sauces cherished by friends, family, and eventually, the wider community.
Recognizing the power and potential of storytelling, we've decided to share our journey more openly. To do this authentically and engagingly, we've partnered with Ryan Hull of Forefront Media, a talented local storyteller known for capturing compelling narratives through visual media. Together, we are creating a platform to showcase not only our hot sauce but also the behind-the-scenes dedication that goes into each bottle—from seed selection and plant care to fermentation techniques and final bottling.
Partnering with Ryan allows us to vividly document Dustin's authentic story, highlight our meticulous farming practices, and spotlight the vibrant local community that continuously inspires us. Through professional photography, engaging videos, and insightful blogs, we aim to educate, entertain, and deepen your appreciation for the craft behind every bottle of Seven Deers Farm hot sauce.
We invite you to join us on this flavorful journey. Expect engaging stories about our pepper-growing adventures, insider fermentation tips, mouthwatering recipes, and meaningful collaborations with the local artisans and community partners who enhance our brand. At Seven Deers Farm, every bottle tells a story, we are now ready to share it with the world.
Stay tuned, and savor every drop.